So, I’m working toward a general mood board / identity for my friend’s techno label. It’s called Cordial Avoidance. I’m toying with imagery that portrays innocence, solitude, minimalism, and plasticity (is that even a word?). I latched onto the gummy bear a couple weeks ago walking home from work.

I thought, “How completely bizarre that we eat little multi-colored candy animals.” They’re so cute. And innocent. And we devour them by the dozens. They don’t stand a chance; they’ve barely even got nubs for appendages.

I’ll post some more sketches that I’ve created around these guys sometime later.