Taking the typeface from a couple days ago and merging with the original sketch comp of the bear in a puddle, I’ve colored and created this general identity / mood board for the Cordial Avoidance label.
Definitely still needs some work. I need to continue to think about how this translates to web / web typefaces / interactive elements. Since this will likely never result in tangible artifacts (i.e. print collateral), I can definitely keep web top of mind.